WHAT: The American Marketing Association (AMA) Boston chapter has partnered with leading marketing experts for an insightful panel discussion on the most effective ways agencies, brands, and marketing technology companies can work together to navigate an ever-changing marketing world. Industry professionals are invited to discuss martech strategies to support 2018 planning. Attendees will also have the chance to network with other experts in the market.
Key event takeaways include:
- Explore the growing role of marketing technology
- Discuss how agencies, brands and marketing technology companies are collaborating
- Uncover the effects of the digital age on the marketing industry
- Learn how to anticipate changes and trends to get ahead
To learn more or register for the event, visit http://amaboston.org/event/how-agencies-help-brands-innovate-in-a-digitalmartech-world/
DATE: Thursday, November 2, 2017
TIME: 6:00-8:00pm
LOCATION: Catalyst | 501 Boylston Street, Boston, MA 02116 - Suite 6101 on 6th Floor
COST: Free to AMA members; $30 for non-members
SPEAKERS:
- Rob Griffin, Board Advisor and former Chief Innovation Officer for independent agency Almighty. Griffin drives transformational innovation within marketing and advertising. He has spent most of his career with Havas Digital, where he held roles that included Global Director of Product Development, Global Head of Search and Global Head of Digital.
- Kerry Curran, Managing Partner of Market Integration at Catalyst. Curran has more than 18 years of experience in business development, client service and digital marketing. Curran has driven results through search and social channels across multiple industries for many Fortune 1000 clients including P&G, American Express, Sears and Unilever, among many others.
- Rachel Mimkin, Director of Client Experience at Choozle, a programmatic advertising platform. Armed with a background of design and research, Mimkin advises Choozle’s partners on campaign strategy, industry trends, in-house operations and how to leverage the power of programmatic advertising.
- Jeff Selig, Vice President of Earned Media and Analytics at Overdrive Interactive. Selig is a results-driven executive with expertise in social media marketing and the development of viral marketing campaigns.
- Matthew Cooney, Director of Social Media and Emerging Technologies at Nickerson. Cooney develops and executes multi-platform social media programs and virtual augmented reality applications to engage audiences across multiple industries. He has eight years of experience managing global social media efforts for organizations that include MIT, Monster and iRobot.
ABOUT AMA: American Marketing Association, one of the largest professional associations for marketers, has 40,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. In Boston, we are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts not only help boost careers and build businesses, but also deliver exceptional customer experiences. With more than 600 members, AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.
For more information about American Marketing Association Boston, visit http://amaboston.org/
