American Marketing Association Hosts Strategic Planning Workshop

10/17/17

WHAT: The American Marketing Association Boston chapter has partnered with leading marketing strategy experts to host a Strategic Planning Workshop. This is the second part of a three-part interactive workshop for professionals seeking to remain at the top of a rapidly-evolving industry.

Industry professionals are invited to learn about the latest marketing strategies and best practices in execution to support 2018 planning and drive growth. During this session, professionals will learn about cutting-edge approaches from two illustrious speakers, David Reske, Founder and President of NowSpeed, and Louis Gudema, Founder and President of revenue + associates. Attendees will also have the chance to network with other marketing experts and discuss successful marketing case studies.

Key event takeaways include:

  • Learn the six core elements essential in a good strategy
  • Understand the importance of strategy and how to stay focused
  • Take home a blueprint to execute successfully
  • Review case studies to help guide your approach
  • Discover a three-step process for starting, improving and scaling marketing for growth
  • Uncover fast, cost-effective lead generation programs
  • Learn why many companies are marketing backwards, and how to reverse that for more leads and sales

To learn more or register for the event, visit http://amaboston.org/event/strategic-planning-workshop/

DATE: Tuesday, October 17, 2017

TIME: 6:00pm-8:30pm

LOCATION: Microsoft Technology Center: 5 Wayside Road, Burlington, MA 01803

COST: Free to AMA members; $30 for Non-members

SPEAKERS:

  • David Reske, Founder and President NowSpeed: David has over 15 years of Internet marketing experience in areas such as search (SEO and PPC), social media, email, and website marketing. He has personally worked with hundreds of clients to optimize their marketing programs.
  • Louis Gudema, Founder and President of Revenue and Associates: Louis founded Revenue and Associates, which helps companies significantly increase their revenue through measurable improvements in sales and marketing. Previously, he created award-winning internet marketing agency Magic Hour Communications, where he built Magic Hour into one of the top companies in its national Web SaaS market.


ABOUT AMA:
American Marketing Association, one of the largest professional associations for marketers, has 40,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The New England chapter of the American Marketing Association, AMA Boston, was formally founded in 1940. In Boston, we are dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts not only help boost careers and build businesses, but also deliver exceptional customer experiences. With more than 600 members, AMA Boston is the 4th largest chapter in the world and continues to be the number one resource for marketing professionals throughout the greater Boston area.

For more information about American Marketing Association Boston, visit http://amaboston.org/

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