Explorica Launches Travel Industry’s First Instant Tour Customizer

Website provides both flexibility and travel options for creating customized educational tours

Boston, MA - October 29, 2009 - Explorica, a company creating educational tours that connect students to new cultures, languages and people, today announced the launch of its Instant Tour Customizer (ITC). The ITC is the travel industry's first online tool that allows teachers to personally customize educational tours with both flexibility and travel options.

Available through Explorica's new website, the ITC provides teachers with the ability to customize every aspect of their tour using a simple drag-and-drop feature, allowing for easy control of price, tour pace and degree of personalization. Each tour modification, including adding or removing tour activities, is instantly reflected in the price quote. This feature lets teachers see the cost of their customizations in real time.

Using the ITC, teachers can also upgrade to premium level accommodations and change dining options for the entire tour or on select days. This ability to mix, match, edit and save ensures each step of the tour is ideal for the group.

"Our new Instant Tour Customizer gives teachers complete control over the details of their tour, ensuring both teachers and students have the most rewarding educational travel experience," said Olle Olsson, president and chief executive officer of Explorica. "Creating a customized tour is now as fast and simple as shopping online. Pick what you want, drag it to your tour, and find out the cost in real time. The ease-of-use of this powerful new tool provides teachers with the ability to personalize their tour in a way that has never been available in the travel industry."

Additionally, Explorica's new website features a Tour Center that lets teachers personalize and promote their customized Explorica tour. Teachers can upload photos and links and share the Tour Center with prospective participants though email and social media outlets including Facebook, Twitter and MySpace.

To learn more, click on the following link to view a video tutorial of Explorica's Instant Tour Customizer: www.explorica.com/tourcustomizer.

About Instant Tour Customizer
The Instant Tour Customer (ITC) is the travel industry's first and only online tool that allows teachers to easily create a one-of-kind and fully customized educational tours for their students. Available only through the Explorica website, the ITC gives teachers complete control over every aspect of their tour's design with the click of a mouse.

About Explorica, Inc.
Founded in 2000, Explorica Educational Travel creates educational tours that connect students to new cultures, languages and people. Through Explorica's use of exclusive online tools, they help teachers create tours uniquely suited to provide both the best value and the most customized, authentic tour experiences. For more information, call 1.888.310.7120, or visit www.explorica.com.