Global Health Leader Best Doctors, inc. Launches Tech-Savvy Web Presence, Revolutionizes Collaboration in Health Care

Best Doctors, Inc., the global health company which brings together the best medical minds in the world to help people find the right diagnosis and treatment, today announced the launch of a bold new global web presence aimed at improving health care quality by providing collaborative tools and resources for members, doctors, employers, health plans and more. The expanding company, which helped correct or refine 29 percent of diagnoses and helped correct or improve 60 percent of treatment plans in its U.S.-based cases in 2011, continues to grow its presence as an industry-leading health care solution.

In addition to delivering a powerful brand experience, the new site, BestDoctors.com, serves as the hub for multiple platforms designed to streamline communication and access to resources for an array of health care audiences. These platforms feature a variety of e-tools to improve communication and foster active physician collaboration.

“The functions available at BestDoctors.com and through our active social media presence represent a critical element in fulfilling Best Doctors’ key focus of helping people worldwide get the right diagnosis and treatment plan,” said David Seligman, chairman and CEO of Best Doctors. “Through these tools, we are providing a forum for collaboration on difficult medical cases, the ability to access case information remotely, and a new level of efficiency within clinical practices. Importantly, physicians nationwide now will be able to collaborate with their peers in hundreds of subspecialties.”

The new site build comes as part of a major, overarching rebranding of the Boston-based global company, with a focus on the patient-empowering “Reinvention of Right” campaign.  The new site and brand help communicate how Best Doctors is able to match patients with some of the highest-ranked, most appropriate physicians for their particular conditions. This is in large measure due to the company’s database of over 53,000 physicians. These Best Doctors physicians represent the highest-ranked five percent of experts, decided by impartial peer-review in 45 specialties and over 400 subspecialty areas.

Best Doctors’ unique web tools will help usher in a new age of expert physician collaboration. The site will serve as a hub for a variety of resources, including a Physician-Only portal where experts collaborate on patient cases, and Clinical Curbside, a physician-facing blog addressing diagnostic accuracy.

“Our new digital platform enables physicians to be even better diagnosticians,” Seligman added. “BestDoctors.com is providing patients, doctors, and employers the peace of mind that comes with knowing the best medical minds in the right specialty areas are working together on their health cases.”

BestDoctors.com also provides in-depth information about Best Doctors’ variety of offerings, including Interconsultation™ and Ask the Expert™ services, as well as solutions that help patients make the most informed decisions about a prescription or surgery.  Employers can use the site to learn the details of Best Doctors’ breakthrough Clinical Integration approach, which mines companies’ health care programs to find and help employees who might be having problems with their health care.

“Health plans are served by our new site, as well,” according to Seligman. “They now can access diagnostic support and independent second opinions for their network providers, thereby contributing to improved health outcomes and reduced costs. At the end of the day – whether patient, employer or health plan – that’s what it’s all about. People want the right health solutions.”

About Best Doctors, Inc.:

Founded in 1989 by Harvard Medical School physicians, Best Doctors works with the best five percent of doctors, ranked by impartial peer review, to help people get the right diagnosis and right treatment. The global health solutions company, which has grown to over 30 million members worldwide, uses state-of-the-art technology capabilities to deliver improved health outcomes while reducing costs. Best Doctors seamlessly integrates its trusted health services with large self-insured employers, insurers and other groups in every major region of the world. The company also designs and implements international insurance programs that help people be sure they get the right health solutions. For further information, visit www.bestdoctors.com.

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