BOSTON--(BUSINESS WIRE)--March Communications, an award-winning PR, social media and content marketing agency headquartered in Boston, announced today that it has been hired by Dynatrace as its North American PR agency of record. Dynatrace is a digital performance management company that provides an AI-powered, full-stack, automated monitoring for the world’s most hypercomplex digital ecosystems.

“We’re very proud of the fact that Dynatrace is the most innovative and technically advanced digital performance management solution primed for the cloud out there. But, we’ve needed an agency onboard to help us build great relationships, get our story out there to important stakeholders and become more widely known for the innovative company that we are and the amazing technology we have to offer,” said Frances Ward, Senior Director of Brand and Comms, Dynatrace. “We’re thrilled to have March onboard to do that for us.”

March will focus on shaping and promoting Dynatrace’s story around delivering unrivaled digital experiences through a focused PR and content program. March will be working with Dynatrace’s global marketing team to provide localized support for brand campaigns, thought leadership programs and general awareness building.

March was selected for its smart, energetic and driven team members, whose savviness around Dynatrace’s industry and competitors helped to beat out four other local and nationally-known PR agencies for Dynatrace’s business. March spokespeople noted that it’s an exciting time to be getting onboard with the company.

“Dynatrace is a company that we’ve been following for years already, so it’s very exciting to be working with them,” said Juliana Allen, Senior Vice President, March Communications. “They have great leadership and marketing teams filled with very driven and inspiring people, and we’re very much looking forward to doing some great work with them.”

About March Communications

March Communications is a technology PR agency connecting innovation and people. Our insights-first methodology fuels our work crafting brand narratives and outcomes-oriented PR campaigns and experiences that bring innovation to life, inspire people to take action and deliver mutual value to brands and buyers. Ours is a unique “under-one-roof” model comprised of in-house researchers, content and specialists in video storytelling, and seasoned PR pros. Our Consumer Innovation Group’s shop-within-a-shop structure enables our dedicated team of consumer brand planners, strategists and social and influencer authorities to tap into the knowledge of the specialist teams and technology brainiacs in our broader orbit.