BOSTON--(BUSINESS WIRE)--Fenway Sports Management (FSM), a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences, today announced that it has been named sports marketing agency of record for Steward Health Care, the largest private hospital operator in the United States.
FSM will work with Steward Health Care to develop customized strategies that are aligned with the company’s broader marketing initiatives, provide ongoing counsel to maximize the efficiency of the partnership, and develop and execute innovative activation programs that reach and engage key constituencies.
FSM will manage the rights and assets and maximize the value of Steward Health Care’s existing sports sponsorship portfolio, which includes agreements with the Boston Breakers and Boston Ballet. The agency will also shape programs for three recently added sponsorship partners: the Phoenix Suns, Real Salt Lake and the Permian Panthers. FSM will also help to identify, select and negotiate new partnership opportunities that help the leading health care provider achieve tangible business objectives.
“FSM’s industry knowledge, network of sports properties, and brand partners will be a valuable resource as we continue to expand our sports sponsorship portfolio,” said Steward Health Care Vice President of Corporate Relations Whitney Andresen. “We look forward to working with the FSM team to put together engaging activations for our key constituencies this coming year, across the country.”
Steward joins FSM’s elite roster of consulting clients, which includes Dunkin’ Donuts, JetBlue and Santander Bank.
“We are proud to partner with Steward, a leader in the health care industry known for its dedication to research and innovation, and look forward to developing meaningful initiatives and campaigns that achieve their goals,” said FSM Managing Director Mark Lev. “This new partnership allows us to further expand our reach in the consulting space and to take an important step forward into the health care sector that is so vital to the Boston community.”
The announcement of this partnership comes on the heels of broader expansion news for FSM’s Consulting and Fenway Special Events teams, with recent appointments and promotions to support the growing consulting and events divisions. The new partner joins the agency’s prominent representation portfolio, which includes the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing.
About Fenway Sports Management
Fenway Sports Management (FSM) is a global sports marketing firm that specializes in partnership sales, consulting, and the creation of unique and memorable events and experiences. A wholly owned subsidiary of Fenway Sports Group, FSM is part of an elite family of properties that includes some of the most storied names and venues in all of sports, including the Boston Red Sox, Liverpool Football Club, New England Sports Network and Roush Fenway Racing. For further information, visit www.fenwaysportsmanagement.com.