Fourth, the world's leading hospitality operations platform, announced it has added Adam Sternberg as vice president for North American sales and Saverio Ferraro and Clint Dabelgott as U.S. sales directors. The new hires reflect a strategic expansion of Fourth's U.S. sales force.
In their new roles, Sternberg, Ferraro and Dabelgott will support Fourth's accelerated investment in its purchase-to-pay, inventory management, menu engineering, HR, labor productivity and payroll solutions for clients in the U.S. market.
"As we expand our company's footprint into the U.S., we are making investments in strong talent with deep industry and market expertise, as well as a proven record in sales and client service," said James England, SVP of Strategic Partnerships for Fourth. "Adam, Savi and Clint are integral to this greater vision, and we look forward to their leadership in growing our U.S. presence and building relationships."
Sternberg brings to Fourth more than 25 years of experience in the hospitality industry, most previously with MGM Resorts International and Avero in Las Vegas. Sternberg will lead Fourth's North American sales operations and report to England.
Ferraro, based in Chicago, joins Fourth from CPG Concepts and previously, the NCR Corporation, while Austin-based Dabelgott previously managed key enterprise accounts for HotSchedules.
"We are extremely excited to work with such a talented and diverse group of sales leaders who bring with them exceptional field expertise as well as regional insights. This structure and talent in place provides further support for Fourth's U.S. expansion, notably in the restaurant sector," added England.
Established in 1999 by restaurant and hospitality entrepreneurs Derek and Edwina Lilley, Fourth was conceived "by hospitality professionals for hospitality professionals." Fourth offers a complete solution to the hospitality industry for purchase-to-pay & inventory and workforce management, underpinned by smart analytics and collaboration tools, enabling customers to optimize profits, enhance guest satisfaction and scale profitably. Its 1,100 customers in 60 countries include many of the world's most famous hospitality brands. To learn more, please visit www.fourth.com/en-us.