U.S. Beverage (USB), the #1 Independent Beer Importer in the United States, announces today the promotion of Justin Fisch to the position of President.
Having joined the company in 2002, Justin Fisch most recently served as V.P. and General Manager, acting as the primary contact for all brewery suppliers, and overseeing sales and marketing activities across the company. In his new role as President, Fisch will manage all operational responsibilities, including sales, marketing, finance and administration for the company, which was founded by his father, CEO & former President, Joseph Fisch twenty years ago.
Throughout his tenure at USB, Justin Fisch has been instrumental in furthering the company's growth trajectory, successfully managing partner relations, bringing new brands into the portfolio, recruiting and managing a top tier sales team, and redesigning sales and marketing operations for optimal success.
"In his current role, Justin has built an impressive team of managers that reflect the ideals and growth objectives for the future of USB. He has been instrumental in expanding capabilities and competencies into new channels, including craft and non-alcoholic beverages," says Founder and CEO Joseph Fisch. "As we look ahead to the next twenty years, I'm exceedingly confident, both as Chairman/CEO and father, that with Justin's background, experience, and respect in the industry, USB will continue its growth at an even faster rate."
Prior to joining US Beverage, Justin Fisch's experience included roles in marketing capacities and consumer sales on both the client and supplier side. His professional experience began in advertising with Ogilvy & Mather Worldwide in New York. At Ogilvy, Mr. Fisch helped launch the widely acclaimed global IBM Software campaign amongst other strategic advertising initiatives. His beverage experience began at Mesa Distributing Co. in San Diego, California, where he held positions in both the sales division and the brand-marketing department.
"I am honored and eager to have the opportunity to take on this new leadership role," added Justin Fisch. "It's an exciting time for the company and the industry, and I am confident that we will continue to drive sales and brand building execution for our loyal partners as we continue to build on our leadership position within the industry."
Established in 1997 by CEO Joseph Fisch, USB has grown from a small business representing six brands to a top ten U.S. imported beer and specialty beverage company, and the largest independent importer of beer in the U.S. For more information about United States Beverage and the brands they represent, please visit www.unitedstatesbeverage.com.
About United States Beverage
United States Beverage (USB) is a premium craft and imported beer sales and marketing company located in Stamford, Connecticut. USB provides a national distribution network for a portfolio of premium beverage brands. 2017 commemorates United States Beverage's 20th anniversary.