Fosina Marketing Group, a leading digital marketing services agency with a focus on optimizing direct-to-consumer acquisition and customer retention, announced today a merger with marketing and advertising firm Agency212 and digital marketing and technology agency iFuel Interactive. The merger of these three dynamic agencies and their core competencies will further solidify the companies' ability to provide both the development of divergent strategies for their clients, and follow through on their execution by delivering everything from creative to conversion. The result will be optimized customer experiences at every potential brand touchpoint - from initial brand discovery, through the entire funnel, including post purchase and re-purchase communications.
"We are ecstatic with the opportunities that come with the joining of Fosina Marketing, iFuel Interactive and Agency212," said Jim Fosina, President and CEO of Fosina Marketing Group. "Combined, we will navigate our clients through the rapidly changing complexities of multi-channel and technological points of sale with brand messaging that will create long term customer relationships."
"As an advertising agency providing broadcast, print, and digital campaigns to big name clients for decades, we are excited to bring our traditional branding and creative expertise to a whole new level of result-driven campaigns," said Kristina Tucker, EVP of Account Management at Agency212.
"iFuel and our sister company, Agency212, have worked for years to develop the intersection where Madison Avenue meets Silicon Valley," said Tom Di Domenico, Managing Partner at iFuel Interactive. "Adding Fosina Marketing Group into the mix brings a new dimension of ROI driven solutions that will complete the merge of emotional advertising and transactional marketing, resulting in long lasting and mutually profitable brand relationships."
Jim Fosina, Kristina Tucker and Tom Di Domenico have respectively been named CEO, President and Chief Strategy Officer of the newly merged entity, which will be headquartered in NYC. Together, the firms house some of the most capable talent in the worlds of media, branding, creative, and technology development in one place. The consistency across a diverse range of channels that they will be capable of providing will drive brand loyalty and increased ROI for their clients in a number of industries.
About Fosina Marketing Group: Since 2003, Fosina Marketing Group has provided strategic insight and a suite of digital tools and services that have provided our clients with the ability to acquire new customers, retain existing and build greater lifetime value. Fosina provides a fully integrated suite of services, including: Subscription Marketing, Strategic Consulting, Operational Development & Management, Creative Design, Offer & Messaging Optimization, Website Hosting, Screening & Commerce Transactions, Paid Search & Social Media campaign management, Email Contact Strategy & deployment services and Overall Campaign Analytics.
About Agency212: Agency212 is a full-service mid-size independent marketing and advertising agency of passionate thinking, spirited ideas, and relentless problem-solving. We excel at creatively unearthing unique brand strategies that spark creative as well as media and communication strategies that separate your brand from all others. Finding the unique voice that is inherent in every brand, our work is strategically correct, while also being clever and artistic.
About iFuel Interactive: iFuel Interactive is a New York based digital agency providing strategic marketing and technology solutions for clients ranging from ecommerce platform implementations to virtual reality mobile apps. iFuel combines talented people, high standards, and a strategic approach to implement digital user experiences that engage consumers and profit brands.