Yankee Candle Open Immersive Pop-Up Shop in NYC

11/8/17

Home fragrance expert Yankee Candle opens its first-ever experiential pop-up shop, CandlePower by Yankee Candle, in New York City on November 9. Inspired by the power of scent, CandlePower is located at 503 Broadway in the SoHo neighborhood. Open for a limited time, the 5340 square foot store features ten immersive exhibits to ignite the senses through scent, sight, sound and touch. The interactive and multi-sensory experience demonstrates how candles have the power to transport and transform by allowing shoppers to celebrate and experience the emotional power of scented candles.

"Scent has the power to take you places, whether it's a special aroma of home, the scent of the mountains from a hiking trip, or the fragrance of the beach. Our consumers know our candles provide those finishing touches and strengthen those special feelings. CandlePower celebrates the power of scented candles to transform spaces and transport our consumers. We've taken some of the scents our shoppers love the most like Balsam & Cedar and built a way for them to experience it in an entirely new light," says Hope Margala, CEO of Home Fragrance, Newell Brands.

CandlePower includes WoodWick and Chesapeake Bay Candles, which are in the Yankee Candle family of brands. The pop-up shop will feature exhibits such as a multidimensional wonderland of flowers, cascading with its signature fragrance Sun Drenched Apricot Rose; a coastal getaway gushing with scents of the sun and sand; and a personalization lab for shoppers to customize their own Yankee Candle by selecting a candle style, fragrance and personal photo to adorn the label.

The Scent Test Bar allows shoppers to uncover a fragrance based on personality type and to test their knowledge of Yankee Candle scents. With the holiday season approaching, shoppers can select a gift from the Museum Store, which features a wall of more than 100 iconic candles from the three brands. A gifting station is available to wrap and ship gifts.

To celebrate the CandlePower pop-up, Yankee Candle, WoodWick and Chesapeake Bay Candles have launched four limited-edition, New York City themed fragrances which are available for purchase at the CandlePower store or online at www.candlepowernyc.com.

WoodWick

The Soho candle is infused with black amber with rustic notes of tobacco, musk and mandarin.

Yankee Candle City Lights is filled with the shadows and light that make the city special — a sophisticated mix of black sesame, patchouli and balsam.

Chesapeake Bay Candles Fall in Central Park's notes of eucalyptus, conifer and oak moss infuse the autumn landscape with a refreshing aroma, while earthy woods and spicy cardamom bring depth and power to the fragrance.

New York City at Dawn is flowing with notes of plum nectar, cassis and rose petals that complement the deep shades of pink and purple. A "floriental" base of pink peppercorn, mahogany and amber is rounded by a sophisticated red wine accord.

CandlePower is located at 503 Broadway, New York, NY 10012. It will be open on November 9, 2017until January 3, 2018 from 10 a.m. until 9 p.m. on Monday through Saturday and open from 11 a.m. to 8 p.m. on Sundays.

To learn more about the pop-up shop, visit www.candlepowernyc.com or visit the brand's Instagram (@TheYankeeCandle), Pinterest (TheYankeeCandle), Facebook (facebook.com/TheYankeeCandleCompany) and Twitter (@theyankeecandle). Join the conversation using #CandlePowerNYC.

About The Yankee Candle Company

The Yankee Candle Company, Inc. is a leading designer, manufacturer, wholesaler and retailer of premium scented candles. Yankee Candle has over a 40-year history of offering distinctive products and marketing them as affordable luxuries and consumable gifts. The company is a wholly owned subsidiary of Newell Brands and sells its products through a North American wholesale customer network of approximately 35,000 store locations, a growing base of more than 500 Company owned and operated retail stores, direct mail catalogs, and its Internet website www.yankeecandle.com. Outside of North America, the Company sells its products primarily through its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international wholesale customer network.

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brandsmakes life better every day, where they live, learn, work and play.

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