Founder and CEO of Not Your Average Joe’s, Steve Silverstein, announced that industry veteran Peter D’Amelio has joined as the company’s first President/Chief Operating Officer.

D’Amelio will be responsible for all day-to-day operations including food & beverage, purchasing, marketing, human resources and training, according to Silverstein.

Commenting on the hire, Silverstein said, “I always hoped to succeed in building something so compelling as to attract an industry pro to help take us to a level beyond what an entrepreneur like me was capable of. I’m thrilled to say we have reached that day. Peter brings decades of industry leadership and knowledge to help us develop the systems, processes, and operational capabilities necessary for our next phase of growth.”

“I am thrilled and humbled to join Not Your Average Joe’s,” D’Amelio said. “Steve has built a great restaurant company that has a strong brand, an amazing culture and significant upside. I look forward to working with Steve and the entire team to take Not Your Average Joe’s to the next level.”

D’Amelio joins from Matchbox Food Group where he served as Chief Executive Officer.

Prior to Matchbox, D’Amelio held the position of President/COO at Coopers Hawk and Great American Restaurants. D’Amelio spent 17 years with Cheesecake Factory rising through the ranks from Manager to President & Chief Operating Officer. Peter began his career as a bartender at TGI Friday’s.

Silverstein will continue in his role as CEO focusing on strategy, site selection and design.

About Not Your Average Joe’s

Not Your Average Joe’s is a restaurant concept predicated on a dynamic trifecta: made-from-scratch dishes, affordable pricing and customer-driven service. Founded in 1994 by CEO Steve Silverstein, the brand has expanded its culinary footprint to 24locations along the East Coast. Specializing in creative casual cuisine, Not Your Average Joe’s also boasts an award-winning wine list and impressive beer selection all designed to meet guests’ needs and budgets. To learn more, please visit www.notyouraveragejoes.com.