John Hancock is partnering with USA TODAY SPORTS Active Alliance to become the Official Life Insurance Partner of the Baltimore Marathon, and launching the "Boston Bound" Sweepstakes. Through this partnership, John Hancock, the only U.S. insurer to offer life insurance with Vitality that rewards customers for healthy living and the 33-year principal sponsor of the Boston Marathon, expands its focus on healthy living and financial well-being.
"Boston Bound" launches online today at https://termlife.johnhancockinsurance.com/boston-bound-baltimore and at the USA TODAY SPORTS Active Sports Alliance booth at the Baltimore Running Festival expo, October 19-21, offering the winner an exclusive VIP trip for two to the 2018 Boston Marathon, including flight and two nights lodging, two finish line seats, two marathon jackets and the opportunity to meet and go on a fun run with Boston Marathon champions Bill Rodgers and MebKeflezighi. The winner could optionally choose free entry and travel to any other race in the USATODAY SPORTS Active Alliance network. The sweepstakes will remain open until November 30, 2017.
"We're thrilled to partner with USA TODAY SPORTS Active Alliance because we share a strong belief in making health and wellness a part of everyday life, as runners often do," said Brooks Tingle, senior vice president, Marketing and Strategy, John Hancock Insurance. "Additionally, we feel this behavior deserves to be rewarded which is why we created the John Hancock Vitality program and are offering the Boston Bound Sweepstakes."
"We are honored to partner with John Hancock, a company synonymous with the world's most prestigious marathon," said Bruce Revman, Commissioner of the USA TODAY SPORTS Active Alliance. "The fact that all of our 16 races are also Boston Marathon qualifiers makes this relationship with John Hancock and the introduction of the "Boston Bound" sweepstakes such a perfect fit. We are so pleased that John Hancock has selected the USA TODAY SPORTS Active Alliance and its network of Boston Marathon qualifiers to promote its John Hancock Vitality life insurance that offers customers significant premium savings and rewards for making healthy choices, like exercising and eating healthy food, which runners do naturally. The alignment fits perfectly both with our marathons and with our active audience."
Rewards for Healthy Choices
John Hancock life insurance with Vitality policyholders can save up to 10 percent on their annual premiums and earn valuable rewards and discounts from national brand retailers for the everyday things they do to stay healthy– like running, walking and eating well. In fact, the healthier their lifestyle, the greater their rewards, including $600 in savings on healthy food purchases1, as well as the opportunity to earn an Apple Watch®2 by exercising regularly. To learn more about John Hancock life insurance with Vitality, and for tips on how to live a healthier life, visit JHRewardsLife.com. Join the conversation on Facebook, Twitter and Instagram with #RewardingLife.
About John Hancock and Manulife
John Hancock is a division of Manulife Financial Corporation, a leading international financial services group that helps people achieve their dreams and aspirations by putting customers' needs first and providing the right advice and solutions. We operate primarily as John Hancock in the United States, and Manulife elsewhere. We provide financial advice, insurance and wealth and asset management solutions for individuals, groups and institutions. Assets under management and administration by Manulife and its subsidiaries were over $1 trillion (US$780 billion) as of June 30, 2017. Manulife Financial Corporation trades as MFC on the TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be found at manulife.com.