When materials testing manufacturer Instron wanted to show their global team and prospects their robust marketing and collateral support in a variety of markets, they turned to global print management company, CoEfficient. The two companies have signed a three-year contract which will enable Instron to improve consistency, and time to market; while also reducing costs for their global marketing and collateral, according to CoEfficient’s Executive Vice President, Skip Dyer.
“CoEfficient’s revolutionary approach to managed services is built on an unprecedented partner model that includes active participation and investment by the industry’s top production, equipment, technology, materials and distribution companies. Meeting the challenges inherent in efficient global print management is built into our processes and includes, for example, global paper programs for worldwide materials consistency, and our proprietary Pantone Certification program for globally standardized color profiles. “ commented Dyer.
Norwood, Mass.-based Instron now has a custom Internet dashboard for print on-demand projects in the USA, Europe, and Asia. The dashboard allows Instron’s global network to connect with CoEfficient’s fully vetted network of offset and fulfillment suppliers for localized production and distribution.
Instron has realized new efficiencies and CoEfficient has made the process transparent for them, giving them visibility into costs, timing and quality.
“We are pleased with the enhanced capabilities, and more importantly, the improved quality of printed collateral, that our new partnership with CoEfficient has brought to our global organization. Delivering consistent, premium quality marketing materials to our customers is a cornerstone principle of Instron”, said Instron Marketing Communications Manager, Diana Hamblin.
Instron is a leading global manufacturer of testing equipment for the material and structural testing markets used to evaluate materials ranging from native tissue to advanced high-strength alloys. Instron systems perform a variety of tests such as compression, cyclic, fatigue, impact, multi-axis, rheology, tensile, and torsion. Instron is a wholly owned subsidiary of Illinois Tool Works Inc. For more information, visit www.Instron.com.
CoEfficient, unrivaled by any other print management company, has reinvented global print management by developing a unique business model to deliver high-value, seamless production solutions, and production management to demanding clients on a global scale. CoEfficient created its Premier Partner Platform to offer an unmatched supply chain integration of industry leading providers delivering brand management and production efficiencies to brand conscious companies, worldwide. Effectively combining best-in-class expertise, technologies and service providers, CoEfficient has no equal in driving efficiency, solving problems, streamlining production, and delivering results. CoEfficient is based in Boston with offices in London, New York, Hong Kong. More information: www.coefficient-global.com.