BOSTON & LONDON & PARIS--(BUSINESS WIRE)--NelsonHall, the leading global analyst firm dedicated to helping organizations adopt new digital process models, is delighted to welcome Daniel Griffin as Marketing Manager, responsible for developing and executing NelsonHall’s digital marketing strategy and client engagement programs.

Dan joins from e-commerce giant Amazon, where he held several senior marketing roles. Previously, Dan worked for international business school Ashridge-Hult, and as a marketing consultant for several U.K. charities and small businesses.

The mix of industries and cultures Dan has worked for has driven his belief that the only effective long-term marketing strategy that works is one that focuses on the customer first – providing the right benefits, to the right people, at the right time. Dan has won multiple awards in his career, specifically for his knowledge and application of marketing and learning gamification, process automation, and web design.

Dan holds a BA (Hons) in Accounting and Finance from Exeter University, and two professional qualifications from the Chartered Institute of Marketing.

Dan’s appointment is the latest in a series of key additions to NelsonHall’s team, which is expanding in response to market demand for its unique brand of rigorous and insightful research and advice. John Willmott, NelsonHall’s CEO, said “I’m delighted to welcome Dan to our global team. His proven skills and expertise as a digital marketer in particular will help us to further enhance our offerings to clients and bring our distinctive market intelligence to a wider audience.”

About NelsonHall:

NelsonHall is the leading global analyst firm dedicated to helping organizations understand the ‘art of the possible’ in next generation IT and business services. With analysts in the U.S., U.K., and Continental Europe, NelsonHall provides buy-side organizations with detailed, critical information on markets and vendors (including NEAT assessments) that helps them make fast and highly informed sourcing decisions. And for vendors, NelsonHall provides deep knowledge of market dynamics and user requirements to help them hone their go-to-market strategies. NelsonHall’s research is based on rigorous, all-original research, and is widely respected for the quality, depth and insight of its analysis.