iBec Creative, a digital agency specializing in website development, design and data-driven digital marketing, was awarded top honors in digital marketing by several New England associations for its role in Gorham Savings Bank’s highly-successful “Make Cents Checking Account” launch.
Competing against some of New England’s top digital marketing firms, iBec overcame several challenges to take 1st Place in Digital Marketing from the New England Financial Marketing Association; Gold in Creative Excellence, Interactive Marketing – Social Media Campaigns from the New England Direct Marketing Association; and Silver in Creative Excellence, Interactive Marketing – Banner Ads from the New England Direct Marketing Association.
“Anyone in the financial industry knows it can be challenging to get consumers to open accounts online,” said iBec Creative founder and President Becky McKinnell, “By focusing on measurement data and how customers approach the application process, Gorham Savings Bank and iBec quickly determined what needed to happen digitally to alleviate the bottleneck and make the application process easy.”
iBec’s results speak for themselves; from campaign start to finish, Gorham Savings Bank saw a 433% ad performance improvement under iBec’s guidance, with phone calls generated from the campaign tripling in less than a year. And following the campaign, Gorham Savings Bank received regular feedback from customers and other stakeholders taking notice of Make Cents advertising, thus confirming the success of the campaign in generating heavy brand awareness and repeated exposure.
“When we decided that the success of the Make Cents Checking Account demanded a strong digital component, iBec Creative was our first call,” said Mark Girr for Gorham Savings Bank. “From start to finish, iBec never lost focus of our goal, and continually demonstrated the knowledge and capability to achieve it. We congratulate Becky and the entire iBec team on these very well-deserved honors.”
About iBec Creative
Established in 2006 by founder and President Becky McKinnell, iBec Creative, a digital agency specializing in website development, design and data-driven digital marketing for companies that rely on their website as a sales engine. Serving clients nationally from its headquarters on Portland, Maine’s historic waterfront, iBec Creative brings fresh ideas and an intuitive understanding of technology to its work. www.iBecCreative.com.