Florence Bank has promoted Kristen Lemoi of Southampton,MA to the position of Vice President, Marketing Manager.

Lemoijoined Florence Bank in June 2011. Prior to her recent promotion at Florence Bank, Lemoi had served as the Assistant Vice President, Digital and Merchandising Manager for Florence Bank and played an integral part in the 2014 launch of the Bank’s new brand. In her new role, Lemoi will help steer the strategic marketing decisions for the Bank.

Lemoi received her Bachelor of Science in Marketing from the University of Massachusetts Dartmouth. She is currently on the board of the Cancer Connection, and holds the title of Certified Financial Marketing Professional from the ABA Institute of Certified Bankers.

Florence Bank President and Chief Executive Officer John F. Heaps, Jr., said, “We are very pleased to announce Kristen’s promotion. Kristen has proven that she is a visionary within the marketing space and we are delighted to continue to watch her create new, innovative ways to connect with our customers as well as the communities we serve.”

About Florence Bank

Florence Bank is a mutually-owned savings bank chartered in 1873. Currently, the Bank serves the Pioneer Valley through 10 full-service branch locations in Florence, Northampton, Easthampton, Williamsburg, Amherst, Hadley, Belchertown and Granby as well as through 27 ATMs and a new full-service Banking Center in West Springfield scheduled for an August 2017 opening. Florence Bank offers a wide range of financial services including investment management through FSB Financial Group (FSBFG) to consumers and businesses. Florence Bank is consistently voted Best Local Bank by the readers of the Valley Advocate and the Daily Hampshire Gazette. John F. Heaps Jr. is the Bank’s President and Chief Executive Officer. Main headquarters are at 85 Main Street, Florence, MA 01062. For additional information about the Bank or its services please visit www.florencebank.com or call 413.586.1300.