MK3 Creative is pleased to announce that it has been awarded a Gold Medal by the New England Direct Marketing Association (NEDMA) for its video series for Santander Bank, “This is How You Santander.” MK3 and its fellow honorees were recognized for their achievements at the organization’s 35th annual Awards for Creative Excellence earlier this month.
Santander and MK3 worked together from concept to execution to create the award-winning series of videos that were designed to aid the bank’s efforts to attract top millennial candidates for new positions in the bank’s consumer and banking divisions. MK3 team members Mark DiTondo, creative director; Jonathan Markella, copy writer; and Ted Wayman, account executive, created the video series.
Each video features edgy and humorous content that appeals to the millennial workforce while still relaying Santander’s goals for recruiting top talent and the variety of roles available at the bank. The nine videos are featured on a special section of the bank’s corporate website, and begins with a video message from the head of consumer and business banking, Michael Cleary.
“It’s an honor to be recognized by a group of our industry peers and we’re grateful for our partnership with Santander on this project,” said Joel Kaplan, co-founder and CEO of MK3 Creative. “It’s a great example of MK3’s focus on storytelling, enabling us to deliver video projects that are both entertaining and on strategy.”
The NEDMA Awards for Creative Excellence honor more than 250 of New England’s direct marketers for their innovative direct marketing programs. A panel of direct marketing experts from outside New England judged the entries and determined winners based on submitted results and objective criteria.
At MK3 Creative, strategy drives storytelling. With a team of talented creatives and account managers, they offer the storytelling ability of an ad agency and the in-house capabilities of a production company. Founded in 2007 with the goal to provide outstanding creative services with unmatched client service, the company’s work is wide ranging: high-end videos; interactive/digital; website development; event production and strategic planning. Whether creating a video that is intended to promote a specific product or serves as a recruiting tool for HR, building a website or developing a marketing strategy, MK3 starts with the lens of the audience and how they’ll receive the message. You call it marketing, MK3 calls it storytelling. To learn more, visit mk3creative.com.
The New England Direct Marketing Association (NEDMA) is a regional, professional association for all those employed in or interested in direct response marketing, offering high-quality, affordable educational programs and business networking opportunities. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students.