The Saatva Company, the largest and fastest growing online luxury mattress brand in North America, announced today the appointment of Joe McCambley to chief strategy officer, effective Tuesday, August 1. In this capacity, McCambley will assist with developing and executing corporate strategic initiatives and will help lead the company's online operations including marketing, social media and public relations.

"I have known Joe for many years and can attest to his expertise in revolutionizing the marketing and advertising industry," said Ron Rudzin, CEO, The Saatva Company. "His background and knowledge will be a tremendous asset to our company as we continue to expand and look for innovative ways to reach consumers."

McCambley has more than thirty years of experience and comes to Saatva with an extensive history in marketing and advertising. Most recently, McCambley served as senior vice president at POP, a digital advertising and consulting agency, where he helped implement Enterprise Content Strategies for major Fortune 500 companies.

"It's an exciting time to join the Saatva team as the company continues to disrupt the mattress industry," said McCambley. "I look forward to contributing to the company's continued success and working with the team to develop creative marketing strategies."

Prior to POP, McCambley co-founded and served as creative director of The Wonderfactory, a company focused on reinventing new ways for consumers to interact with content. McCambley has previously held executive leadership positions in creative roles at AOL, Digitas and Modern Media. He is a graduate of the University of San Francisco.

About The Saatva Company

The Saatva Company is the largest and most successful online retailer of luxury mattresses in the United States. The company is devoted to building customer relationships based on providing the most honest, efficient and courteous buying experience over a lifetime of mattress purchases. The Saatva Company designs and delivers luxury mattresses and its exclusive Lineal Adjustable Base through 18 U.S. and Canadian-based factories and 136 delivery centers. Unlike most other online mattress sites, The Saatva Company delivers and sets up all of its ultra-luxury products in the customers' home, creating a hassle-free buying experience. By cutting out the middleman and retail store markups in the traditional supply chain, the company is able to provide a luxury product at dramatically lower prices.

For more information visit www.saatva.com.