The Rattle team, working with Boston Harbor Cruises’ General Principal Alison Nolan has launched their newest campaign for Summer Season 2017, according to Rattle Partner / Director of Client Services, Sally Murphy.
Rattle has worked with BHC since 2007 and this is their third major TV campaign, according to Murphy. In their latest offering, Rattle charted a course to “evolve the brand, elevate the messaging, and create a look and feel that positions BHC as an ambassador to Boston by way of its harbor,” Murphy added.
Four new television spots take a look at whale watching, ‘Codzilla’ Thrill Boat, BH Inner Harbor Excursions and overall branding for the premier water transportation company in Boston. Each spot ends with “Our Boats. Your Playground”.
Spots can be seen here:
https://www.youtube.com/watch?v=T6oznb76vOc, https://www.youtube.com/watch?v=NOYiDe92M-I, https://www.youtube.com/watch?v=ej8WIoX1f8k, https://www.youtube.com/watch?v=rW5XZJ1RjfI
Spots will appear on all major Boston network stations throughout the summer along with radio on WBZ, downtown street panels, subway station posters and Route 93 billboards.
Creative credits belong to Creative Director and Art Supervisor, Joe Higgins, Copywriter Peter Pappas, Production Company Stellwagen Media, Director Nick Valaskatgis and Producer Jay Shields.
Konjolka Media in Wellesley, Mass. handled the planning and buying.
Since 1926 Boston Harbor Cruises has been the premier ticket to ride on Boston Harbor. The largest private vessel operator in the country, the company owns and operates 59 vessels used for year-round commuter transportation routes, whale watching, sightseeing tours, private charters, traditional ferry and high-speed ferry transportation as well as commercial vessel support, according to Ms. Murphy.
RATTLE is an award winning, full-service advertising agency providing best-in-breed branding and integrated marketing solutions for a wide roster of clients including Beth Israel Deaconess Medical Center, BTS Asset Management, Boston Harbor Now and Signature Healthcare. For more information: see www.rattlethemarket.com.
