Sponsors and Media Support 2017 DMSE Sports Classic Presented by Aetna

7/12/17

The 2017 edition of the DMSE Sports Classic presented by Aetna and its popular “Celebrity Mile” exhibition race are receiving strong support from local and national sponsors in addition to having commitments from a virtual “Who’s Who” of the Greater Boston-area media who will cover and participate in the weekend events, scheduled for July 22-23, 2017. Runners can visit www.dmseclassic.com to secure more info on the weekend.

Aetna, a leader in the next generation of health care, is signed as the presenting sponsor of the event, while Fuddruckers restaurants is the presenting sponsor for the “Celebrity Mile” and Kids’ Runs on Saturday, July 22. In addition, Greater Boston Running Company is the official running store partner and will activate its association with the DMSE Sports Classic by supporting running club and social media outreach leading up the race weekend. Saucony, the Massachusetts-based running shoe and apparel company, will provide running shoes to all participants of the “Celebrity Mile.” On-site vendors supporting the post-race party include Muscle Milk, DRINKMaple, and Yasso, a low calorie frozen drink popular with the running community.

“We appreciate the loyal support of both our event sponsors and the local celebrities and media who come out, share their time with us, and participate in the Classic,” said Dave McGillivray, DMSE Sports Classic race director. “The support of our sponsors, event vendors, and many volunteers makes it possible to stage a first-class running event, and I couldn’t be more grateful. The Classic is shaping up to once again be a stellar weekend of events.”

“As a longtime supporter of Dave McGillivray’s efforts in overseeing sports and road racing events, Aetna is proud to present the 2017 DMSE Sports Classic as part of our goal to be a trusted health partner to the New England community,” said Karen S. Lynch, President, Aetna.  “The Classic is an important event that shows the benefits of corporate wellness programs and encourages an active, healthy lifestyle.”

Adding to the festivities at the 2017 DMSE Sports Classic will be a number of local media participating in the “Celebrity Mile”, including WBZ-TV’s Lisa Hughes and Eric Fisher; WHDH-TV’s Steve Cooper; Boston Herald’s Steve Buckley; WROR’s Hank Morse; Lawrence Eagle Tribune’s Bill Burt; WMUR-TV’s Jamie Staton; WBUR’s Shira Springer along with Erin O’Malley and Sue Brady of MIX 104.1.

Last summer, McGillivray brought back the “Celebrity Mile” after a 32-year absence from running events in the Greater Boston area. The celebrity race is schedule for July 22 at 11 a.m.

“On behalf of the four Fuddruckers restaurants in Massachusetts, and especially our North Andover location right across from the race, we’re proud to be associated with the DMSE Sports Classic as presenting sponsor of the annual 'Celebrity Mile' and the Kids’ Runs, which are such a popular part of the race weekend,” said Jim Boland, Fuddruckers Massachusetts Franchisee. “The DMSE Classic and its fundraising efforts over the years exemplifies the community outreach that fits perfectly with Fuddruckers’ mission to serve our customers. We enjoy our association with Dave McGillivray and the race weekend.”

Participants will be able to mingle with running industry icons including Bart Yasso, the chief running officer at Runner’s World magazine, and 1968 Boston Marathon winner, Amby Burfoot, the longtime editor at Runner’s World, who will be celebrating the 50th anniversary of his feat next April.

The weekend-long DMSE Sports Classic is open to runners of all levels with entries possible in each or all of the various running events, including the half marathon, 10K, and 5K races, or a runner can earn the “Hat Trick” medal with completion of all three. Other runners choose to do the “Five and Dime” and can earn a medal for running the 5K and 10K races. There are also kids’ fun run races on Saturday morning at 10 a.m.

Registration is open. Runners can visit www.dmseclassic.com or click on the link provided for direct connection to registration HERE.

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