Riley Etheridge, Jr., CFA, CFP, a former senior executive at Merrill Lynch, has joined the advisory board of LifeYield, a transformative software company that helps forward-thinking financial firms, advisors and investors make more and keep more money through offering digitally-enhanced advice.

"As one of the industry's true leaders, Riley enjoyed a formidable career built upon helping investors, advisors and firms improve outcomes on their portfolios and attain their financial objectives," said Mark Hoffman, LifeYield's Chief Executive Officer. "By joining our advisory board, Riley validates our goal of supporting financial advisors as they navigate a changing landscape – where they find themselves competing with robo-investing platforms – and look to leverage technology as a means of identifying insights that shape their clients' financial futures, and remain competitive."

Most recently, Etheridge was Managing Director and Head of Client Segments and Advisor Development for Merrill Lynch Wealth Management, where he was responsible for the strategy and management of the Private Banking and Investment Group. Other responsibilities included the training and development of more than 14,500 financial advisors, as well as overseeing the advisor- and client-facing technology platform. He also led the Goals-Based Wealth Management strategy team, which is central to the firm's operating model.

"As a staunch proponent of goals-based wealth management throughout my 33-year career, I have come to the conclusion that success cannot be achieved independent of advanced technology tools and platforms," said Etheridge. "LifeYield has established itself as the clear leader in portfolio optimization software and is positioned to become an integral component within the rapidly-changing financial services ecosystem. I am pleased to join forces with LifeYield to provide strategic counsel to management during this critical period, as advisors and firms increasingly partner with LifeYield to offer digitally-enhanced advice to their clients."

Advantage Suite™, LifeYield's tax-smart, multi-account portfolio software, minimizes taxes, maximizes after-tax returns and increases retirement income across multiple household accounts and products. Advantage Suite improves investors' financial health, increases assets and income by coordinating all of a household's accounts in a tax-smart way, and helps a household calculate its optimal Social Security strategy. An independent analysis by Ernst & Young found LifeYield's methodology can boost after-tax returns and income by up to 33%.

About LifeYield

LifeYield LLC is a transformative software company that helps forward-thinking financial firms, advisors, and investors make and keep more money. The Company's software takes a comprehensive view of investors' assets and provides simple tools to help minimize taxes and improve their financial health. The LifeYield Advantage Suite® of asset optimizing software programs includes Portfolio Advantage, Social Security Advantage, and Income Advantage. Based in Boston and founded by acclaimed finance and technology industry experts, LifeYield is passionate about helping people live the retirement of their dreams. For more information, please visit www.lifeyield.com.