Hollywood Public Relations, an integrated public relations and communications agency, today reveals its new brand under the name Hollywood Agency. The change celebrates the firm's evolution from a traditional PR shop to a fully integrated communications agency.

Supported by the launch of a new website and brand identity, the new direction positions Hollywood Agency as a national presence in the consumer goods and business services industries. Further supporting the agency's growth, Hollywood Agency has also expanded its presence with a new Boston-area headquarters and west coast office, adding a physical footprint to reflect and service its global clientele. A key promotion at the director level rounds out a first quarter that has the agency poised for explosive growth in 2017 and beyond.

"As we've grown and become more integrated, we've added capabilities and services that enable us to deliver truly multi-channel programs for our clients. Our identity now needs to reflect that evolution," said agency Principal Darlene Hollywood. "The new Hollywood Agency brand better demonstrates not only the services we offer, but also the unique culture we've worked hard to build – one that's fun, creative, team-oriented and built on a passion for our work."

To mark the firm's growth, the agency has relocated its headquarters from Plymouth to Hingham's waterfront within The Launch at Hingham Shipyard. The new space was designed with the agency's daily operations and unique culture in mind, allowing for creativity and productivity while maintaining the agency's hallmark waterfront views. Quick access to Boston and nearby cities via public transportation makes the location even more convenient for both employees and clients.

In addition, Hollywood Agency has established a bi-coastal presence with the opening of a San Francisco office led by agency veteran Brooks Wallace. The firm's second location is a strategic move to support the agency's national presence and build out a west coast practice. The team will support clients across both coasts, while being perfectly positioned to work with Silicon Valley-area innovators who are disrupting their markets and changing the way we live, work and play.

Hollywood Agency has also promoted Monica Higgins to account director. With stints at some of New York and Boston's most renowned agencies, Monica brings big-budget experience to the agency. Well into her second decade of promoting reputably established companies, her eclectic portfolio includes work with apparel and accessories, toys and juvenile products, and consumer electronics brands.

More about Hollywood Agency's vision, capabilities, work, leadership and unique personality is available on the new website, hollywoodagency.com.

About Hollywood Agency

Hollywood Agency is a nationally-recognized integrated communications firm that specializes in making brands famous. With a focus on partnering with compelling brands whose culture and values mirror its own, Hollywood Agency works with innovators in the consumer goods and services, technology and healthcare industries. Named one of the fastest-growing private companies in Massachusetts for two years running, Hollywood Agency has earned more than two dozen industry awards and has offices in Boston and San Francisco. To learn more, visit hollywoodagency.com or follow along on Facebook, Twitter and Instagram.