BOSTON--(BUSINESS WIRE)--Audax Private Equity has completed the sale of Rough Country to Gridiron Capital, a private equity firm based in New Canaan, CT.

Rough Country, headquartered in Dyersburg, TN, is a customer-focused provider of suspension lift kits at market-leading prices to the off-road SUV and truck market. Rough Country also offers a full set of off-road products, including shocks, stabilizers, lights, fender flares, and other accessories.

Geoffrey S. Rehnert, Co-Chief Executive Officer, Audax Group, said, “Rough Country is a leading supplier of suspension systems to the fragmented SUV and truck enthusiast market. The Rough Country team has demonstrated tremendous success in growing the business, and we wish both the management team and Gridiron Capital continued success.”

Jay Mitchell, Managing Director, Audax Private Equity, said, “Ken Dunn and the entire team in Dyersburg, TN did an exceptional job growing the business. The team expanded Rough Country’s product line, increased its distribution reach, and did so while maintaining a relentless focus on customer service. We are thankful for their efforts and wish them only the best with Gridiron Capital.”

Robert W. Baird & Co. served as financial advisor to Rough Country and Audax.

About Audax Private Equity

Since its founding in 1999, Audax Private Equity has been focused on building leading middle market companies. Audax has invested $4 billion in 104 platforms and 569 add-on companies. Through its disciplined Buy & Build approach, Audax seeks to help platform companies execute add-on acquisitions that fuel revenue growth, optimize operations, and significantly increase equity value. Audax Private Equity is an integral part of Audax Group, an alternative asset management firm specializing in investments in middle market companies. With offices in Boston, New York, and Menlo Park, Audax Group has over $11 billion in assets under management across its Private Equity, Mezzanine, and Senior Debt businesses.