Portland-based KPI Direct, an integrated direct marketing and brand management agency has rebranded Rivet Digital as KPI Convert, according to Scott Badger, founder and CEO of KPI Direct and Rivet Digital.

Jeff Mitchell, former Co-Founder and President of Boston-based Digital Impulse, will be President of KPI Convert, a full service digital marketing agency.

Rivet Digital, founded in 2016 and was dedicated to being performance-based to create greater accountability and profitability to digital marketing programs. Using a combination of lead generation, retargeting and social media marketing strategies, Rivet Digital helped clients find the “right” kind of customers: brand loyalists and repeat purchasers.

The new firm,www.kpiconvert.com is equally dedicated to enabling growth for clients through integrated digital marketing solutions, according to Mitchell. “Through intelligent digital marketing strategies and careful, cutting-edge creative, we build digital marketing programs that are data-driven and fully transparent, “ he adds.

KPI Convert, currently with a staff of 10 and actively recruiting, offers a diverse set of digital marketing services, including paid search/media, SEO, social media, email marketing, lead generation programs and website design and development.

Mitchell observes, “We’ll truly be a full service digital marketing agency offering solutions to a variety of regional and national B2B and B2C companies. We’re also excited to be doing all of this from our base in Portland.”

KPI Convert is a full service digital marketing firm serving a roster of national and regional brands from its headquarters in Portland, Maine.