New Emerging Technology Practice Delivers Cutting-Edge Tactics Such as Augmented and Virtual Reality to Propel Clients’ Branding and Business Goals

Nickerson, a full-service communications agency with offices in Boston, New York and Miami, today announced that Matthew Cooney has joined the team with a focus on leveraging cutting-edge technology to develop fully immersive and engaging marketing strategies. As the Director of Social Media and Emerging Technology, Cooney will create and implement creative social media strategies for Nickerson’s diverse portfolio of clients, as well as lead the firm’s efforts in leveraging new and emerging technologies to the benefit of client branding and business goals.

“Emerging and interactive technologies are untapped tools within the real estate industry with great potential to position companies at the leading-edge through features that generate greater audience reach, engagement and results,” said Lisa Nickerson, the agency’s Principal and Founder. “With Matt’s social media expertise and advanced understanding of emerging technology, I’m confident Nickerson’s new capabilities will help propel our clients’ business goals.”

In his new role, Cooney will be responsible for the development and implementation of multi-platform social media programs tailored to Nickerson’s various clients and respective target audiences. He will also develop strategies and programs to utilize new and emerging technologies in creative formats to further the reach and impact of campaigns.

“New and developing technologies, such as augmented and virtual reality, present a unique opportunity to strategically influence the design-making process of target audiences by establishing a more memorable connection with a property, space and/or product,” said Matthew Cooney. “To incorporate this philosophy into Nickerson’s daily practices will open the door to furthering our contribution in the real estate industry.”

Cooney has over seven years of experience managing social media and leading internal and external teams globally with demonstrated success in growing audience and engagement. Most recently, Cooney held the position of Principal Product Manager at Dell EMC. Prior to joining Dell EMC, he managed the launch of the enterprise-wide social media presence for Blue Cross Blue Shield and managed social media for organizations including iRobot, Monster, and the Massachusetts Institute of Technology (M.I.T.).

Cooney received a Bachelor of Arts from Connecticut College and a Master of Liberal Arts in General Management with a Marketing Concentration from the Harvard University Extension School. Cooney is also a noted industry speaker, recently participating in a TEDx Talk discussing virtual reality technology and the ultimate promise – and threat – of its ability to create a world preferable to the one in which we actually live. He is an active member of the Boston and Cambridge-area VR and AR associations, and previously served as a subject matter expert for virtual reality on InFocus, the blog of Dell EMC’s Education Services.

For more information on Nickerson’s emerging technology capabilities, visit www.NickersonPR.com or contact Lisa Nickerson, Lisa.Nickerson@Nickersoncos.com, 617- 431-6110.

About Nickerson:

Founded in 2004 by Lisa Nickerson, Nickerson is a full-service communications agency offering an integrated blend of public relations, social media, digital content, creative services, and events expertise. Beginning with a niche in Real Estate, Nickerson now represents companies of all sizes, in a range of industries. As the firm continues to grow, Nickerson proves its commitment to People Relations when creating and delivering precise and effective messaging. Nickerson understands that people expect more personal relationships from brands as our world moves to connect people and business at the touch of a button. Nickerson is the leading the charge to develop integrated programs that touch all the people who influence the success of one’s business. Find out more at www.nickersonpr.com.