Proverb continues it’s award-winning branding and design work with real estate developers as they prepare marketing material for National Development’s Siena, 79-unit luxury condominium scheduled to open in Boston’s Ink Block early in 2018, according to Proverb’s Managing Director, Daren Bascome.

The Proverb Team created a :30 second spot for National Development for use online, with social media outlets and their sales office.

The video can be seen here: www.SienaBoston.com

Using the voiceover of Proverb’s own Christina Pinkus and local modeling talent, the video gives viewers a look a at ‘perfect day’ and the amenities of living in the Siena neighborhood accompanied by an adaptation of H.W. Longfellow’s “A Day of Sunshine.”

Creative credits belong to Creative Director and MD Daren Bascome, Copywriter and Lead Strategist Molly O’Brien and Director and Cinematographer Patrick Burns.

The assignment was made on the reputation of the agency and billings for the assignment were not disclosed.

The South End development will be comprised of varying sized units including studios, one, two, and three bedrooms. Siena will bring a unique, new concept to Boston: maisonettes – loft-style units with ground floor terraces. This unique product offering, coupled with a rooftop ‘Sky Lounge’, will create even more dynamic amenities for our customers,” according to National Development’s Managing Partner, Ted Tye.

About National Development

For over 25 years, National Development has been one of the most active development firms in Massachusetts. Specializing in mixed-use, retail, multi-family, commercial and senior housing projects, National Development and its affiliates have developed over 25 million square feet of space. For more information, visit www.natdev.com or follow @nationaldevelop.

Proverb is an agency focused on building powerful brands and creating a more thoughtful world around us. They partner with innovative real estate developers, cities, hotels, museums, architects, hospitals and other organizations that seek to transform the built environment. Proverb’s work connects with smart, sophisticated audiences, stands out from competitors and creates lasting value for our clients. For more information, please visit: www.thetruthmadesimple.com