BOSTON--(BUSINESS WIRE)--SessionM, the leading Loyalty Marketing Automation Platform, announced today the addition of Michael Simon, former CEO and current chairman of the board at LogMeIn, to SessionM’s board of directors as its platform continues to accelerate heading into 2017.

A successful entrepreneur and tech veteran, Simon served as LogMeIn's chairman and CEO from its founding in 2003 until 2015, taking the company public and growing it into a leading provider of cloud services with millions of users across the globe. Prior to LogMeIn, Simon founded Uproar Inc., which was acquired by Vivendi Universal Games, Inc. in 2001. Simon currently serves as chairman of the board at LogMeIn, as well as on the board of HubSpot, the Graduate Studies Advisory Council at the University of Notre Dame and the Board of Trustees of The Carroll School.

“Take a look at any marketing technology landscape report and it’s clear how hot the intersection of loyalty and marketing automation is. There are big companies that are delivering some amount of personalized engagement, but it’s rooted in email. There are smaller innovative companies that understand the unique opportunities of mobile, but they’re not scaled to handle enterprise volume,” said Simon. “What makes SessionM so unique is its ability to deliver true personalization, with tremendous speed at tremendous scale. That’s what customers expect their brands to deliver in exchange for loyalty. SessionM is uniquely positioned to offer that kind of differentiated experience for its customers.”

“Michael understands the importance of the user experience and how technology can be applied to make that journey more elegant, instead of more complicated,” said Lars Albright, co-founder and CEO of SessionM. “The more personal and elegant the engagements, the more frequent and profitable the transactions. We’re looking forward to his guidance and expertise as we continue to develop solutions for our growing roster of Fortune 5000 companies in the year ahead.”

With the majority of U.S. marketers looking to allocate more of their budgets to retention and customer loyalty in 2017, SessionM’s platform is positioned to lead the way in increasing customer lifetime value. It lets clients know when their customers are engaging across any channel in real time, then provides each individual customer with a compelling next best offer, message or experience. By leveraging personalized loyalty engagement and advanced technology powered by machine learning, SessionM’s platform is positioned to lead the way in increasing share of wallet for leading enterprise brands.

In 2016, SessionM was recognized as one of the hottest big data companies in the Big Data 50, as well as by the Effective Mobile Marketing Awards and TMC’s Customer Experience Awards. It was also named to the Boston Business Journal’s list of the Largest Mobile Tech Companies in Massachusetts.

About SessionM

SessionM is the first of its kind Loyalty Marketing Automation Platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and profile management capabilities to drive personalized consumer relationships through the mobile device and across channels. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.