Genuine is proud to announce that it has been named one of the Top Places to Work in Massachusetts in the ninth annual employee-based survey project from The Boston Globe. The Top Places to Work 2016 issue was published online November 17 and featured in The Boston Globe Magazine on November 20.
Top Places to Work recognizes the most admired workplaces in the state voted on by the people who know them the best—the employees. The anonymous survey measures employee opinions about their company’s direction, execution, connection, management, work, pay, benefits and engagement. Winners are declared in four categories: small, with 50 to 99 employees; medium, with 100 to 249 workers; large, with 250 to 999; and largest, with 1,000 or more. Genuine was ranked 17 in the “medium” category.
“Receiving this incredible acknowledgment from The Boston Globe for the first time is an incredible honor and a true testament to the amazing culture our employees foster through their individual contributions,” said Chris Pape, Founder and Executive Creative Director of Genuine. “Preserving a close-knit, employee-focused culture can often prove to be challenging for an organization, but, as we’ve continued to grow in size, it has only become stronger.”
Genuine connects experts from all disciplines—strategy, UX, design, experiential, copywriting, video, web and mobile development, analytics, and media buying/placement—to create valuable experiences for brands focused on customer engagement. The Genuine team is grounded in the belief that they create richer experiences when they invent together, so they work closely with clients to put their brands where their customers are - with the right messages, at the right times. Their client work features innovative elements and the capability to optimize in real-time, shattering expectations in marketing.
The rankings in the Top Places to Work are based on confidential survey information collected by WorkplaceDynamics, an independent company specializing in employee engagement and retention, from nearly 77,000 individuals at 357 Massachusetts organizations. The winners share a few key traits, including offering progressive benefits, giving their employees a voice, and encouraging them to have some fun while they’re at it.
About Genuine
Since Genuine’s founding in 2005, the company has invented and launched digital experiences for the world’s most innovative brands. A member of the IPG group of companies, Genuine’s reach extends to serving brands around the world, including Johnson & Johnson, Boehringer Ingelheim, Akamai, Red Hat and Welch’s. Their mantra, “Invent Together,” keeps the agency true to its core values, and fosters a collective determination to create the best user-driven, digital-first experiences that challenge and lead industry categories. Genuine’s offices are located in Boston, New York, Chicago and San Francisco. Visit them at www.wearegenuine.com/.
