BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated marketing & PR agency for the tech, healthcare and consumer tech industries, today announced the strategic hire of Michele Frost as Vice President of Digital. The news comes on the heels of PAN’s growing demand for integrating PR and marketing services as more brands look to outsource these integrated approaches to better align with their overall marketing and sales objectives.

“Brands understand the importance of integrating earned media efforts with content marketing and data insights, so it’s important that PAN continue to hire leaders with skill sets that match the challenges our clients face,” says Philip A. Nardone, Jr., PAN President and CEO. “Michele’s background and expertise compliments the firm’s integrated approach by providing a level of digital sophistication needed to address today’s marketing opportunities.”

Michele joins PAN with extensive digital expertise related to B2B and demand and revenue generation, having held past positions both in-house and at agencies over the past 20-plus years. Most recently, she was a director at Blackboard, running the digital marketing and campaign performance center. Prior to Blackboard, Michele was a Director of Marketing at Boston Children’s Hospital and Vice President of Digital Marketing at Forrester Research. Her strong background and expertise makes her the ideal partner for brands to identify and develop multi-channel content needed to generate awareness and communicate brand value.

At PAN, Frost will spearhead a team working to strategically integrate digital offerings across all forms of PR, marketing and media. Specifically, she’ll be driving analytics, content marketing and creative for the agency’s growing service offering which experienced tremendous organic growth over the past 12 months.

“I see tremendous opportunities for firms to strategically help brands better understand and connect with their customers across channels of choice,” the newly appointed Head of Digital Frost adds. “I’m excited to help further build a model that brands will look to for guidance in the complex environment of today’s engaged customer. The possibilities are endless and I’m thrilled to join such a talented team at PAN.”

About PAN

PAN Communications is a data-focused integrated marketing & PR agency servicing technology, healthcare and consumer tech brands. With offices in Boston, San Francisco, Orlando and New York, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally, such as SAP, Carbonite, MediaMath, BlueCoat, Maestro Health and Fuze, to name a few. The firm provides today’s modern marketers with impactful communications, influencer relations, social media and digital services that continue to expand on its brand equity. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.