VERTS Mediterranean Grill Selects Breakaway as Agency of Record

10/3/16

BOSTON--(BUSINESS WIRE)--After 33 restaurant openings and $35 million in funding, VERTS has named Boston-basedBreakaway its agency of record ahead of its East Coast expansion. Through integrated activation including creative development, digital and experiential marketing, media relations, and social influencing, Breakaway will bring the brand to life to a quickly growing audience of fast-casual consumers.

“We need a creative partner who can sprint alongside us, and we’ve found that in Breakaway,” said Keith Peterson, Director of Marketing for VERTS. “The agency has demonstrated creative disruption while working with leading, premier brands – and its focus on brand capitalism will fuel our expansion to over 200 restaurants by 2020.”

According to global market research company Euromonitor International, fast-casual grew 10.4 percent from 2014 to 2015, an increase of $3.4 billion. The growing category aims to meet the needs of selective, time-motivated consumers looking for high-quality ingredients and customizable options. VERTS, a leader in Mediterranean fast-casual, is quickly moving across the country to bring fresh, chef-inspired fare to these selective consumers. Working alongside the brand, Breakaway will help to demonstrate its value to new markets through strategic and impactful channel-agnostic communications.

"VERTS has an awesome business sense and an opportunity to capture a new base of hungry consumers," said Ted Schlueter, Chief Marketing Officer of Breakaway. "Between VERTS’ entrepreneurial spirit and our approach to branding, we’re really looking forward to deepening the brand-consumer connection.”

About VERTS Mediterranean Grill
VERTS is an award-winning restaurant concept that delivers on its mission to become the culinary leader in fast-casual Mediterranean food by serving chef-inspired pitas, salads and bowls. Teams in each one of our restaurants’ kitchens prepare savory, healthy food from scratch daily using fresh, all natural ingredients. Co-founders Michael Heyne and Dominik Stein launched VERTS in 2011 with the simple idea of recreating the popular food they missed from their native Europe and making it available for American consumers. VERTS currently has locations across Austin, Dallas, San Antonio and Houston. The company is undergoing a major expansion to the East Coast opening in Boston, New York City and Philadelphia. To learn more, please visit us at www.eatverts.com or follow us on Facebook, Twitter or Instagram.

About Breakaway

Breakaway – a Boston-based branding and venture capital firm – invents, reinvents and reinvigorates brands. Our unique platform of strategy, creative, activation, venture investment, and talent placement builds brands, accelerates growth, and creates meaningful value for companies big and small.

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