Consumer Newsletter Publisher, Boardroom Changes Name to Bottom Line

8/2/16

STAMFORD, Conn.--(BUSINESS WIRE)--Boardroom Inc., publisher of consumer newsletters Bottom Line Personal and Bottom Line Health, has changed its name to Bottom Line Inc. as part of a major initiative to transform the 43-year old print publishing company into a multi-platform content destination.

Sarah Hiner, President & CEO, said, “The company-wide transition will allow a broader audience to engage with Bottom Line in ways never before possible, while remaining a preeminent service for its current print subscriber base.”

Bottom Line Inc. works with thousands of experts in diverse fields, from finance to healthcare, to bring readers insider perspectives on issues such as prescription medication dangers, buying and selling a home, and prevention and treatment of diseases including cancer, heart disease and diabetes, Hiner said.

“As the world changes, so has the way society receives and shares its information,” she said. “Bottom Line began in an era before hashtags, animated gifs and the 24-hour news cycle, so with the agility of today’s most disruptive start-ups, Bottom Line is pivoting towards a new business model, while remaining focused on our most valued asset, our customers”

As part of the transformation, Bottom Line has moved its headquarters into a collaborative open-floor environment in downtown Stamford, Conn. Harnessing the experience and strength of its in-house team, along with its leadership under the direction of Ms. Hiner, the challenge remains to deliver best-in-class, actionable advice that empowers its customers to “live their best life yet.”

About Bottom Line Inc.

Bottom Line Inc. is a privately held publishing company, serving more than 600,000 subscribers and 350,000 book buyers annually. Its website, BottomLineInc.com, has more than 12 million visits annually.

For more than four decades, Bottom Line Inc. (formerly Boardroom Inc.) has provided consumer, health and finance news to more than 20 million readers worldwide. Its vast array of expert-sourced content is published in both subscription-based newsletter and books, including licensed publications from the world’s most prestigious direct marketing partners.

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