Providence-based Firm Brings Extensive Financial and Integrated Marketing Services to Needham Credit Union
Direct Federal Credit Union, a Needham, Massachusetts-based financial institution with more than 25,000 members and nearly $500 million in assets, has named RDW Group (Providence, R.I.) as its agency of record for advertising and digital marketing services.
RDW Group is one of New England’s largest, independent full-service communications firms with offices in Providence, Boston, Worcester, and Portland. The firm has worked with dozens of financial institutions of varying sizes since its inception in the mid-1980s.
“Within a crowded field, Direct Federal Credit Union truly understands their consumer and serves their changing needs,” said RDW Group President Jim Pontarelli. “For that reason, we are very excited to help them spread their message and expand their reach with new products and services.”
In addition to focusing on Direct Federal’s brand and product marketing efforts, RDW Group will work closely with the institution’s in-house team to advance a number of digital marketing ventures, all in an effort to enhance the member experience.
“As we work to differentiate Direct Federal Credit Union in an extremely competitive environment, we’re confident RDW Group is the right partner to help us bring greater awareness to our brand and product and service offerings,” said Michael Ferreer, Direct Federal’s vice president of sales and marketing. “The customer experience in financial services is evolving at a rapid pace, and our credit union is committed to deliver peace of mind to our members, while saving them money and time. We’re confident RDW can help us share this message in our market.”
About Direct Federal Credit Union
Since 1953, Direct Federal Credit Union has offered “banking at the rate of life,” meaning low rates, excellent service and immediate access. As a not-for-profit, the federally chartered and insured credit union invests its earnings back into the credit union, enabling them to offer their members exceptional loan and deposit rates. From mortgages, home equity lines, and auto loans to checking, savings, and CDs, Direct Federal provides an integrated array of products and services, all enhanced with the simplicity and convenience of the latest online and mobile technologies.
About RDW Group
RDW Group, Inc., specializes in integrated communications, offering clients a full menu of services including advertising, public relations and public affairs, direct marketing, interactive, research and specialized publications. With approximately 75 employees in Providence, R.I., Boston, Worcester, Mass. and Portland, Maine, the firm concentrates on developing communication programs for clients in financial services, higher education, manufactured goods, healthcare, consumer goods and services, business-to-business, technology and insurance services.
