Stride Rite, a division of Wolverine World Wide, Inc., has named 360 Public Relations its U.S. agency of record. The agency will bring Stride Ride's Built for Childhood™ brand platform to life for millennial moms and dads through an integrated campaign that includes influencer activation, media relations, and social media.
"360PR impressed us with their deep understanding of the millennial parent mindset and their ability to communicate the legacy and expertise of the Stride Rite brand in fresh ways," said Gillian Meek, senior vice president, product & marketing, Stride Rite. "We have several exciting brand initiatives that 360 will be helping our team roll out over the next several months."
Those initiatives include a focus on research and development to deliver the best shoes for first walkers with the Stride Rite Soft Motion collection, and the recent introduction of the Stride Rite Made2Play® Phibian, an innovative sneaker-sandal for summer developed with both parents and kids in mind.
"Stride Rite has an incredible pedigree in children's footwear and an opportunity to appeal to a new generation of parents with all that Stride Rite shoes enable, from those very first steps to an array of childhood firsts," commented 360PR chief executive officer, Laura Tomasetti. "We have also been impressed by Stride Rite's commitment to organizations like Soles4Souls, making sure children in need are able to walk to school and play in proper footwear. That's a story we look forward to telling, too."
About Stride Rite
Founded in 1919, Stride Rite combines heritage and knowledge, steeped in nearly 100 years in children's footwear, with a modern-day understanding of kids' every day adventures. Inspired by real life, Stride Rite prides itself on making great looking, high quality footwear, building strong consumer relationships and providing families with the best shopping experience in the industry. Powered by a team of dedicated kid experts, who are also devoted parents, Stride Rite is truly Built for Childhood ™. Stride Rite is a division of Wolverine World Wide, Inc. For additional information, please visit our website, www.striderite.com.
About Wolverine Worldwide, Inc.
With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Sebago®, Chaco®, Bates®, HYTEST®, and Soft Style®. The Company also is the global footwear licensee of the popular brands Cat® and Harley-Davidson®. The Company's products are carried by leading retailers in the U.S. and globally in approximately 200 countries and territories. For additional information, please visit our website, www.wolverineworldwide.com.
About 360PR
360 Public Relations is a premier consumer PR and marketing agency, recognized as Boutique Agency of the Year and a Best Agency to Work For. 360PR counts among its clients some of the most revered consumer brands, as well as emergent players disrupting entire categories of consumer goods and services. The agency's signature 360 approach surrounds consumers with fully integrated media programs online and off, while the 360PR MomSquad® brings actionable insights to how best to reach and mobilize today's parents. 360PR operates offices in four U.S markets, Boston, New York, San Francisco and Washington, D.C., and is a partner with other leading independent PR firms in PROI Worldwide. For more information, visitwww.360PR.com.
