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Wolf Greenfield and Local Executives Explore Brand Protection in a Global Digital Economy
Posted February 9, 2012
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Intellectual Property Firm and Area Experts Shed Light on the Impact of Social Media on Today's Global Businesses
Boston - AdAge Magazinerecently reported that Facebook, Twitter and YouTube are now considered cornerstones of nearly all social media strategies in larger companies. The impact of social media represents a profound shift in the way today's businesses need to prepare for and protect their brands.
Members of Intellectual Property law firm, Wolf, Greenfield & Sacks, P.C., and representatives from some of the area's largest corporate brands, will be on hand on Thursday, February 16, 2012 at the Mandarin Oriental Hotel in Boston, to provide insights into how companies can develop and maintain a successful brand profile in a digital economy.
Expert panelists will identify new opportunities and challenges brand owners need to consider as social media entities such as Facebook, Twitter, and YouTube continue to take the world by storm. Presenters will explain the importance of addressing and enforcing brand protection in the earliest stages of its development and deliver practical, real-world information for creating an effective brand and protected trademark portfolio, including topics such as:
· Strategies for brand protection and brand rehab - online or abroad
· Enforcement issues: trademark pirates, anti-counterfeiting, and grey market goods
· Best practices for developing/protecting/enforcing your brand on social networks
· Fair use online - fans, clubs, and the content they create
· Using your brand for licensing and sponsorship opportunities
· Cost-effective worldwide trademark portfolios
· Direct to Retail Licensing - entrusting your brand to major retailers
Who:
Moderator: Christina Licursi, Trademark & Copyright Practice Group, Wolf Greenfield
Wolf Greenfield and a diverse panel of experts:
Larry Gulko, Senior Executive, Entrepreneur, Brand & Marketing Strategist
Linne Kimball, Head of Licensing, Reebok International, Ltd.
Richard T. Scott, General Counsel, Online Buddies, Inc.
Doug Wolf, Chair, Trademark & Copyright Practice Group, Wolf Greenfield
What: A Complimentary Seminar on Trademark Protection in a Social, Global Economy
When: Thursday, February 16, 2012 from 8:00-10:30 a.m.
Where: Mandarin Oriental Hotel, 776 Boylston Street Boston, MA
Register:
http://image.exct.net/lib/fefb1175776503/m/1/...
Contact: (e) carla.brennan@mslgroup.com(p) 617-283-4908
About Wolf Greenfield
Wolf, Greenfield & Sacks, P.C. is the largest law firm focused solely on Intellectual Property in New England. The firm's lawyers are technical and legal specialists at the forefront of their fields supporting leading companies, inventors, and research facilities with a full range of intellectual property portfolio management including patent, copyright and trademark acquisition, prosecution and litigation; opinions and strategic counseling; trade dress protection; intellectual property audits and due diligence; licensing and other issues related to commercialization of intellectual property. Now in its ninth decade, Wolf Greenfield continues to represent innovators in the fields of biotechnology, chemical materials & technology, pharmaceutical, medical devices, clean technology, electrical & computer technology, mechanical technology, and consumer products.
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