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As Brightcove Prepares To Go Public, Here's What To Keep An Eye On
Posted February 9, 2012
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Jeremy Allaire
By Dan Rayburn
Yesterday, Brightcove (BCOV) filed an amended S-1 as the company prepares to have their IPO in the coming months. The company is looking to raise between $50-$60M from their offering and estimates shares will be priced between $10-$12. After IPO expenses and spending approximately $7M to repay an outstanding loan, the company looks to net about $40M in working capital. Depending on the share price, Brightcove would have a market cap of between $275-$300M, which is about 5x 2011 revenue.
While I saw lots of folks repeating the highlights from the filing in their blog posts and simply cutting and pasting the numbers, I didn't see anyone asking the questions that have yet to be answered regarding Brigthcove's revenue or the size of the market they are in. It's also clear that many folks only read the first few pages to the filing and not the whole document as their are lots of data points that gives one a lot to think about, and question. It's just another example of many showing that too many blogs only care about publishing as many 500 word posts as possible in one day, rather than actually telling a story, engaging a reader, or trying to explain the impact a company could have on the broader market. READ FULL ARTICLE HERE
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