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MITX:Becoming Digitally Smart - Community Engagement + Content Strategies
Posted February 2, 2012
We Recommend...
What would you do if you knew your customers were online savvy (read: SMART) but not loyal to your brand?
Join us on February 9th to hear the answer to this question from these leading marketers:
Date:
February 9, 2012
Time:
6:00pm
Location:
Communispace HQ,
Boston MA
Register Now
Nick Ayres
Manager of Social Marketing
Intercontinental Hotels Group (IHG)
Jeffrey Breen
President / CEO
Atmosphere Research Group
Barbara Messing
Chief Marketing Officer
TripAdvisor
Did you know...four out of five US travelers buy some portion of their travel online, demonstrating that they are savvy consumers - but unfortunately, research has also shown that they are not loyal to specific brands. To combat this, travel marketers have had to become digitally smart to match their customers' needs, particularly in the areas of community and content.
Learn from the discoveries of Boston's smartest travel marketers, including ideas about:
* Community engagement tactics that work in a world of hyper-connected customers
* Content strategies that follow the lifecycle of the purchase, starting with ideation
If you are a community manager, content strategist, or simply someone who wants to be inspired by learning from others who have succeeded in marketing to a digital audience, this event is for you.
Register Now
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