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Constant Contact Announces General Availability of Social Campaigns™
Posted January 31, 2012
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Small businesses and organizations already seeing real, measureable results from their social media marketing campaigns
WALTHAM, MA -- Following a successful private launch period, Constant Contact®, Inc. (NASDAQ: CTCT) has announced the general availability of Social Campaigns. Built from the ground up especially for small business and nonprofits, Social Campaigns empowers users to get the results they really want from their investment in social media marketing: more fans, more shares and more business. Social Campaigns enables users to customize their Facebook® page and to easily publish and manage results-oriented marketing campaigns on Facebook that are designed to grow page Likes, drive engagement and inspire "social word of mouth" through sharing.
During the Social Campaigns invitation-only private launch period, thousands of small business had access to the product, and many are already seeing real business results outside of the basic practice of posting and monitoring.
Sugarbush Resort in Warren, Vt. netted nearly 3,000 new fans and over 1,800 new email subscribers in less than one month from its use of Social Campaigns. The ski resort enticed people to Like its page to enter a giveaway worth more than $10,000 in prizes. After Liking the page, fans got access to all of the ski packages that Sugarbush was currently offering. London-based Energy Therapy used Social Campaigns to create a customized landing page that greeted fans with a personal touch and gave them information about the various energy-based treatments, courses, and workshops that Energy Therapy offers. BellaSoleil.com, an online retail store for Italian pottery and Tuscan Home Decor, offered fans a 10% discount on any item it sold for Liking its page. The retailer added 75 new fans in the first two hours after sending out an email promoting the campaign and saw a 330% increase in fans overall.
Jackie Adamany, owner of Blue Orchid Handbags in Cleveland, used a Social Campaigns event template to promote her company's last event of 2011, the Last Minute Market. "We were trying to get new fans, but they weren't really interested in what we had been offering," said Adamany. "Our goal was to let everyone know that we were going to be at the event and asked visitors to ‘Like' us to learn more. In just four days we gained 20 new fans, which was more than we got in the previous two weeks combined. Even better, several actually came to the event and mentioned how they had just become fans on Facebook and wanted to see the bags in person. That immediate connection between social media and real customers had never happened to me before."
With Social Campaigns, users can easily create professional-looking landing pages on Facebook, where they can run Liked-gated campaigns and offers. In addition to the event template used by Adamany for Blue Orchid Handbags, users can pick from a selection of templates including coupons, weekly specials, fundraisers, product showcases, videos, and more. Users can publish and promote their campaigns to their Facebook fans, Twitter® followers, LinkedIn® connections, and email subscribers from within the Constant Contact platform, and then view reports on campaign metrics like fan growth, email list growth, participant sharing, downloads, clicks, visits, and more.
"Social Campaigns is designed to help small businesses and organizations get real business results from social media, whether that's driving people to register for an event, generating more sales through a coupon, raising donations for a cause or capturing leads by offering a whitepaper," said Mark Schmulen, general manager, social media, Constant Contact. "With Social Campaigns, we've really created a new category of social media marketing applications for small businesses. The product makes it easy to go from simply posting on social sites to quickly and effectively doing measurable, meaningful social media marketing."
"This is the first time in two years that I've seen our posts getting shared, and I'm seeing more comments and interactions. We've even noticed a pick-up in leads that are coming directly from our Facebook page," said Jen Ryan, corporate marketing manager, The Northbridge Companies, a small Massachusetts based Assisted Living Company. "My goal was to create a more professional-looking Welcome Page but I didn't want to spend a lot of time or money on it, so when I saw Social Campaigns, I thought it would be a fantastic way to accomplish this and it was. Northbridge saw growth of over 250 fans within the first two weeks of using Social Campaigns."
With the public launch of Social Campaigns, small businesses now have a full arsenal of tools to create success no matter where they are in their knowledge of or experience with social media marketing. Small businesses can:
• Get started with Constant Contact's Social Media Quickstarter
• Engage with current and prospective customers using Social Campaigns
• Listen and monitor all of their social network activity with NutshellMailTM
Those interested in using Social Campaigns to help grow their business or organization can sign up at http://conta.cc/dkEX5r. Anyone can run their first campaign for free, and the product is free for users with less than 100 Facebook fans.
About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement MarketingTM tools that help create and grow customer relationships. More than half a million small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.
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