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89 Degrees Appoints Laura Saati VP Strategic Marketing Services
Posted July 18, 2011
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New Exec Brings Extensive Marketing Experience
BURLINGTON, Mass. --(BUSINESS WIRE)-- 89 Degrees, a marketing solutions provider that uses advanced analytics to drive better results for data-intensive marketers, today announced the appointment of marketing industry veteran Laura Saati to vice president, strategic marketing services.
Saati brings more than twenty years of experience to her role in the 89 Degrees Strategic Marketing Services group, offering deep expertise in digital 1:1 marketing, and having developed cross channel programs for top tier retail, financial services and travel and hospitality clients. In a career marked by delivering the highest return on her clients' marketing investment, Saati has developed highly successful programs for such clients as CVS Caremark, TJX, Kmart, Rue La La, JetBlue and Sallie Mae.
Prior to joining 89 Degrees, Laura served as vice president, retail practice for e-Dialog, an industry leading digital marketing services provider. While at e-Dialog, she led a team of digital marketing experts focused on providing advanced marketing services and cross-channel solutions keyed to the company's retail client base of more than 100 brands.
Before e-Dialog, Saati served as vice president of account services for Harte-Hanks Direct Marketing, where she managed integrated, cross-functional database teams to deliver complex, large-scale, customized, multichannel CRM solutions. She was responsible for providing strategic consultation to clients in the areas of data optimization and industry best practices, ensuring they received the maximum value from their marketing database investment. She also held roles as senior account manager; business manager of systems and database technology; and client development manager for Harte-Hanks.
Saati began her career with The May Company, working in store management for Foley's and as a merchant for Filene's.
She is a graduate of Texas A&M University.
"This is a pivotal time of growth at 89 Degrees as we launch new programs and add new clients -- the timing couldn't be better to add a pro like Laura," said Phil Hussey, president of 89 Degrees. "She's proven her value as a top marketer many times during her career and we are excited to put that talent and experience to work for our clients."
About 89 Degrees
89 Degrees -- a marketing solutions provider that uses advanced analytics to drive better results for data intensive marketers. The full service MSP develops breakthrough marketing programs that connect leading brands with their customers across the digital, direct and social channels. Through the use of the Marketing Intelligence Cloud-based platform, a seasoned analytics team of fifteen professionals, and patent pending technologies, clients enjoy better results, faster, and at a lower cost. The client roster includes top names like IKEA, hhgregg, Hyundai, Kia, Tractor Supply, Hotelera Posadas, Genzyme, Geox and Uno Chicago Grill, and the work wins dozens of creative awards each year. To learn more, visit us at www.89degrees.com or e-mail Arthur Sweetser, CMO for 89 Degrees at sweetsera@89degrees.com
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