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Novartis: A Common Sense Approach to Biotech
Posted July 12, 2011
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By Kendall J. Anderson
"These bold and foolish lambs are lured by noise to every treacherous abyss"
- Lee Monson (with a little help from Friedrich Nietzche)
All of us know that the major pharmaceutical manufacturers are struggling to find new blockbuster drugs to replace the billions of revenues soon to be lost to the generic manufacturers. We also know that many future blockbusters will have their roots in biotech, as the industry will turn the knowledge of life science into products that will change our lives.
With just this basic knowledge of this relatively new industry as a starting point, spurred on by the public service campaign of the Biotechnology Industry Organization's 1,100 member firms (combined with the fact that the NASDAQ Biotech Index is up 17.4% this year through July 7th), many of you will become one of the "bold and foolish lambs" lured by this industry's hype in hopes of striking it rich. READ FULL ARTICLE
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