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Fidelity Bank Launches Innovative Social Media Program
Posted February 15, 2011
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Creating New Digital Channels to Engage Clients and Enhance Customer Service
Leominster, MA -- Fidelity Bank, one of the oldest and fastest-growing independent community banks in Central Massachusetts, today announced the launch of a social media program intended to facilitate more interactive communications with its stakeholders as part of the bank's unique LifeDesign approach to banking.
Created by Fidelity Bank's social media partner, Digital Brand Expressions, this social media outreach initiative is aimed at increasing the "findability" of the Fidelity Bank brand within the social media space. The social media strategy centers on a public-facing blog, available at http://fidelitybank.typepad.com, which will be integrated with digital outposts on Facebook, Twitter, LinkedIn and YouTube.
The Fidelity Bank blog will share financial guidance, news and event information for all its stakeholders and is intended to drive additional traffic to its corporate web site, as well as offer access to insights from experienced financial designers in order to support and guide consumers and business owners in making more informed financial decisions.
According to Ed Manzi, Chairman & CEO for Fidelity Bank, "We are excited to employ the digital tools of today's dynamic social media environment and integrate them into our unique LifeDesign approach to banking. We have launched this program after many months of careful planning and research by our dedicated marketing staff. One of the greatest advantages of this social media initiative is that it provides additional channels for us to communicate the messages our employees communicate to our clients every day - we are here to listen and find the best financial solutions for them."
In addition to the bank's new social media initiative, Fidelity Bank has recently launched a new series of consumer and business ads with a new LifeDesign logo that had begun to appear on all of the bank's print and web-based marketing and communications materials.
About Fidelity Bank:
Fidelity Bank - one of the oldest and continually growing independent, local community banks in Central MA - offers a full range of Banking, Investment and Insurance products and programs, and has full-service offices in Fitchburg, Gardner, Leominster, Millbury, Shirley, and Worcester. Since 1888, the bank has remained committed to businesses, families and individuals in the communities it serves; in turn, loyalty demonstrated by members of those cities and towns has allowed the bank to become one of the strongest financial institutions in the region. Today, Fidelity Bank has total assets of $522 million and a net worth nearly two times the minimum regulatory requirement. The FDIC and the Share Insurance Fund insures all deposits.
For further information, visit www.fidelitybankonline.
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